Movie Analysis Mazda Essay - 1527 Words

MAZDA ROUGE FILMS INTRODUCTION A car is an extension of who we are - the ultimate attire, which is why the essence of this film is so attractive - at its core - the concept is so simple. It’s about embracing a driver’s connection with the verb. What does driving a Mazda feel like? What runs through your veins when you are behind the wheel? This is what first grabbed my imagination. A notion that is relatable and familiar enough, but that can be delivered in a way, that will turn typical car advertising on its head and propel the audience into an extraordinary time and place. Creating a cinematic world, that is not only mesmerisingly beautiful, but also rich in layers and metaphors, taking the viewer on a journey of ‘togetherness’, where man and machine are as one. TONE Mood-wise I really like that fact that it is driven by the tight synchronic union between a great protagonists and a superb vehicles, treading the line between something visually stunning, but also emotionally riveting, forging that vital link between ‘heroes’ we can solidly identify with and admire, along with the ultimate driving experience. An adventure which astonishes us with a surreal playfulness that makes the film iconic, different from the rest and overwhelmingly memorable. What we are capturing here is a sentiment, a sensory pleasure. In that even though in this film we are using a certain model of car, we could also use it to showcase another, the point is the pleasure of the experience andShow MoreRelatedMazda Case Study3391 Words   |  14 PagesFORMAT: Written / Report or Questions Format [ 1500 words] Plus Powerpoint Presentation [ Minimum 15 Slides, 15 – 20 minutes.] MARKS/WEIGHTING: 25% of final grade. 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