Wednesday, January 29, 2020
Qwertyui Essay Example for Free
Qwertyui Essay PROPERTIES OF LASER First, lets discuss the properties of laser light and then we will go into how is is created. Laser light is monochromatic, directional, and coherent. Monochromatic The light emitted from a laser is monochromatic, that is, it is of one wavelength (color). In contrast, ordinary white light is a combination of many different wavelengths (colors). Directional Lasers emit light that is highly directional. Laser light is emitted as a relatively narrow beam in a specific direction. Ordinary light, such as coming from the sun, a light bulb, or a candle, is emitted in many directions away from the source. Coherent The light from a laser is said to be coherent, which means the wavelengths of the laser light are in phase in space and time. These three properties of laser light are what make it more of a hazard than ordinary light. Laser light can deposit a great deal of energy within a very small area as James Bond nearly found out in Goldfinger! BENEFITS OF LASER Nuclear fusion Some of the worlds most powerful and complex arrangements of multiple lasers and optical amplifiers are used to produce extremely high intensity pulses of light of extremely short duration. These pulses are arranged such that they impact pellets of tritium-deuterium simultaneously from all directions, hoping that the squeezing effect of the impacts will induce atomic fusion in the pellets. This technique, known as inertial confinement fusion, so far has not been able to achieve breakeven, that is, so far the fusion reaction generates less power than is used to power the lasers, but research continues. Microscopy Confocal laser scanning microscopy and Two-photon excitation microscopy make use of lasers to obtain blur-free images of thick specimens at various depths. Laser capture microdissection use lasers to procure specific cell populations from a tissue section under microscopic visualization. Additional laser microscopy techniques include harmonic microscopy, four-wave mixing microscopy and interferometric microscopy. Military Military uses of lasers include applications such as target designation and ranging, defensive countermeasures, communications and directed energy weapons. Directly as an energy weapon Directed energy weapons are being developed, such as Boeing’s Airborne Laser which was constructed inside a Boeing 747. Designated the YAL-1, it is intended to kill short- and intermediate-range ballistic missiles in their boost phase. Defensive countermeasures Defensive countermeasure applications can range from compact, low power infrared countermeasures to high power, airborne laser systems. IR countermeasure systems use lasers to confuse the seeker heads on heat-seeking anti-aircraft missiles. High power boost-phase intercept laser systems use a complex system of lasers to find, track and destroy intercontinental ballistic missiles (ICBM). In this type of system a chemical laser, one in which the laser operation is powered by an energetic chemical reaction, is used as the main weapon beam (see Airborne Laser). The Mobile Tactical High-Energy Laser (MTHEL) is another defensive laser system under development; this is envisioned as a field-deployable weapon system able to track incoming artilleryprojectiles and cruise missiles by radar and destroy them with a powerful deuterium fluoride laser. Another example of direct use of a laser as a defensive weapon was researched for the Strategic Defense Initiative (SDI, nicknamed Star Wars), and i ts successor programs. This project would use ground-based or space-based laser systems to destroy incoming intercontinental ballistic missiles (ICBMs). The practical problems of using and aiming these systems were many; particularly the problem of destroying ICBMs at the most opportune moment, the boost phase just after launch. This would involve directing a laser through a large distance in the atmosphere, which, due to optical scattering and refraction, would bend and distort the laser beam, complicating the aiming of the laser and reducing its efficiency. Another idea from the SDI project was the nuclear-pumped X-ray laser. This was essentially an orbiting atomic bomb, surrounded by laser media in the form of glass rods; when the bomb exploded, the rods would be bombarded with highly-energetic gamma-ray photons, causing spontaneous and stimulated emission of X-ray photons in the atoms making up the rods. This would lead to optical amplification of the X-ray photons, producing an X-ray laser beam tha t would be minimally affected by atmospheric distortion and capable of destroying ICBMs in flight. The X-ray laser would be a strictly one-shot device, destroying itself on activation. Some initial tests of this concept were performed with underground nuclear testing; however, the results were not encouraging. Research into this approach to missile defense was discontinued after the SDI program was cancelled. Disorientation Some weapons simply use a laser to disorient a person. One such weapon is the Thales Green Laser Optical Warner. Medical * Cosmetic surgery (removing tattoos, scars, stretch marks, sunspots, wrinkles, birthmarks, and hairs): see laser hair removal. Laser types used indermatology include ruby (694 nm), alexandrite (755 nm), pulsed diode array (810 nm), Nd:YAG (1064 nm), Ho:YAG (2090 nm), and Er:YAG (2940 nm). * Eye surgery and refractive surgery * Soft tissue surgery: CO2, Er:YAG laser * Laser scalpel (General surgery, gynecological, urology, laparoscopic) * Photobiomodulation (i.e. laser therapy) * No-Touch removal of tumors, especially of the brain and spinal cord. * In dentistry for caries removal, endodontic/periodontic procedures, tooth whitening, and oral surgery
Tuesday, January 21, 2020
Exhange Risk Faced by Multinational Corporations (MNCs) Essay -- Exhan
â€Å"Exchange rates are the amount of one country’s currency needed to purchase one unit of another currency (Brealey 1999, p. 625)†. People wanting to exchange some money for their vacation trip will not be too much bothered with shifts if the exchange rates. However, for multinational companies, dealing with very large amounts of money in their transactions, the rise or fall of a currency can mean getting a surplus or a deficit on their balance sheets. What types of exchange rate risks do multinational companies face?      One type of exchange risk faced by multinational companies is transaction risk. If a company sells products to an overseas customer it might be subject to transaction risk. If a UK company is expecting a payment from a US customer in June and the invoice was made in January, the exchange rate is bound to have changed during the period. If the deal was worth  £1,000,000 and the american dollar compared to pound sterling weakened from US$1.40 in January to US$1.50 in June, the UK company would loose  £47,619 (Appendix A).      Economic risk is another type of exchange risks companies have to consider when dealing globally. Changes in exchange rates are bound to affect the relative prices on imports and exports, and that will again affect the competitiveness of a company. An UK exporter dealing with companies in the US would not want the US$ to depreciate, because it would make the exports more expensive for the US market, thus the company will loose business.      Other types of exchange rate risks are translation risk and so-called hidden risk. The translation risk relates to cases where large multinational companies have subsidiaries in other countries. On the financial statement of the whole group, the company may have to translate the assets and liabilities from foreign accounts into the group statement. The translation will involve foreign exchange exposure. The term hidden risk evolves around the fact that all companies are subject to exchange rate risks, even if they don’t do business with companies using other currencies. A company that is buying supplies from a local manufacturer might be affected of fluctuating foreign exchange rates if the local manufacturer is doing business with overseas companies. If a manufacturer goes out of business, or experience heavy losses, it will affect all the companies it does business with. The co... ...he curve. Appendix A. Transaction Risk:      A UK exporter invoicing US$1,000,000 in January for payment in June. Spot rates: January: US$1.40                £714,286      February: US$1.50                £666,667      Loss on transaction:                 £47,619 ( £714,286 -  £666,667) Appendix B. Interest Rates: i.     A company borrows  £100,000 from a bank at 8% interest rate.       £100,000 X 1.08 =  £108,000 ii.     A company borrows  £2,000,000 in 1998, with a fixed interest rate of 8%, payable annually for a 5 year period. Fixed annual interest, 8%:  £2,000,000 X 0.08 =  £160,000 New annual interest, 6%:  £2,000,000 X 0.06 =  £120,000 Annual loss, 6% vs. 8%:  £160,000 -  £120,000 =  £40,000 References: http://www.expedia.com, 22/11/2000, http://www.expedia.com/pub/Agent.dll Brealey, Richard A., Marcus, Alan J., Myers, Stewart C. 1999, Fundamentals of Corporate Finance, 2nd edn, Craig S. Beytien, USA. Howells, Peter., Bain, Keith 2000, Financial Markets and Institutions, 3rd edn, Henry King Ltd., Great Britain. Ritter, Lawrence R., Silber, William L., Udell, Gregory F. 2000, Money, banking, and Financial Markets, 10th edn, USA.
Sunday, January 12, 2020
Earth and Yuri Gagarin
In my presentation I will tell you about the first cosmonaut. The purpose of this presentation to know more about the life of Yuri Gagarin and his exploits. Also explains how Gagarin prepared to fly into space, the process of this important event and what happened with the first cosmonaut after he made his flight. And in the presentation contains different photos of Gagarin with his family and friends. Career in the Soviet space program It was on the 12th of April, 1961, when the first flight by man into cosmic space took place. Yuri Gagarin, the first cosmonaut in the world, he was a 27 years old Air Force pilot at that time. The space ship flew at the speed of 300 miles a minute. That’s six times faster than man ever travelled before. His flight lasted 108 minutes, but a circuit round the Earth took 89 minutes. It was a brilliant achievement on the part of our scientists and technologists, and on the part of Gagarin who risked his life to achieve a victory for his country. This is what Yuri Gagarin said at this press conference: â€Å"On my flight around the Earth was clearly seen: the continents, island and seas. Flying over the land I could clearly see the big squares of fields and it was possible to distinguish which was meadow and which was forest I could not see as well as from an airplane. I saw for the first time with my own eyes the Earth’s shape. I must say that the view of the horizon is very beautiful. You can see the noticeable change from the light surface of the Earth in to completely black sky in which you can see the stars. It is very gradual and lovely. In space the shines ten times more brightly than on the Earth. The stars can be seen very well. I felt excellent as I entered space. Everything was easier to do when weightlessness . My legs and arms weighed nothing. Objects swam in the cabin. During this state of weightlessness I ate and drank and everything was the same as on the Earth. The passage back from weightlessness to the force of gravity happened smoothly. Arms and legs feel the same as during weightlessness, but now they have weight. When I returned to the Earth I was full of joy. †Death and legacy After the flight Gagarin became a worldwide celebrity. He went around the globe with press conference and everywhere people were impressed by his charming smile, inelegance and simplicity. In 1962, he began serving as a deputy to the Supreme Soviet. Unfortunately, he tragically died during a training flight on an airplane. But he is remembered throughout Russia forever. American astronauts Neil Armstrong and Edwin Aldrin left one of Gagarin's medals on the moon as a tribute. Moreover in Russia there are a lot of streets, squares, schools and colleges bear his name.
Saturday, January 4, 2020
Misguided Love in The Glass Menagerie Essay - 1404 Words
Misguided Love in The Glass Menagerie The Glass Menagerie, written by playwright Tennessee Williams, is the story of a family torn apart by heartbreak from the past and tragedy from the present. Williams parallels this play to his true life experience with his own family, which makes The Glass Menagerie an even more tragic version of what happens to a family when love is lost and abandonment is reality. Providing for a family can be an overwhelming responsibility, for there are many pitfalls along the way, some families are able to cope, some are not, and The Glass Menagerie gives us insight into what truly happens to a family when faced with abandonment. The story begins in The Wingfield apartment in the rear of a building,†¦show more content†¦Laura, crippled at birth, is so profoundly introverted, partly because of her handicap, but mostly because of her mothers inability to come to grips with her beautiful daughters fragile state of mind. One evening at the insistence of Amanda, Tom brings a gentlemen caller, Jim, home for dinner; in hopes as Amanda puts it, that he will surely see how lovely her daughter is, and will ultimately win Lauras heart and take care of her for the rest of her life. Jim and Laura soon realize that they know one another from high school, and quickly establish a friendly conversation. Laura, for a brief moment, releases her shy and sullen personality and shares her precise glass figurines with Jim. Jim becomes infatuated by Laura, her innocence, her vulnerability, her quaint disability, and in a moment of passion, kisses her, only to realize his foolish gesture was a grave mistake; for his heart is already taken by another. He awkwardly apologizes to Laura, and abruptly excuses himself, leaving Laura to sink even further away from reality. Amanda, of course, blames Tom for the dinner fiasco, and humiliates him beyond the breaking point, leaving the family torn apart. Tom can no longer bare his mothers constant accusation that he will turn out to be just like his father; and Amandas inability to help her precious, innocent,Show MoreRelatedThe Glass Menagerie By William Shakespeare Essay1489 Words  | 6 PagesWe all want to disappear at times†¦ escape even. In the end we all know that we cannot run from our problems, no matter where you run they are always there lurking in the shadows. Tennessee William’s 1944 play â€Å"The Glass Menagerie†is a remembrance of time long ago and wanting to escape the unhappy, confining lives of Tom, Amanda, Laura and Jim. Although they are unhappy with their lives they choose to hide from the reality. Amanda is stuck in a lifetime ago- her youth ba ck in St. Louis in the 1930sRead More Illusion vs. Reality in The Glass Menagerie Essay2797 Words  | 12 PagesIllusion vs. Reality in The Glass Menagerie        In The Glass Menagerie, Tennessee Williams uses the roles of the members of the Wingfield family to highlight the controlling theme of illusion versus reality. The family as a whole is enveloped in mirage; the lives of the characters do not exist outside of their apartment and they have basically isolated themselves from the rest of the world. Even their apartment is a direct reflection of the past as stories are often recalled from theRead MoreThe Glass Menagerie By Tennessee Williams2151 Words  | 9 Pagesâ€Å"The Glass Menagerie†is a riveting play by Tennessee Williams that takes place in 1930’s St. Lois. This play is unique in the manner that it is a memory play. The narrator, Tom Wingfield, is also one of the main characters. Tom is the son to Amanda Wingfield, and the brother to Laura Wingfield. Toms father, whom is referred to as Mr. Wingfield, left his family and has only sent one postcard from Mexico since his desertion. Alth ough Mr. Wingfield deserted his family his picture still remains
Friday, December 27, 2019
Midterm Exam Solution Essay - 1542 Words
Name__________________ ID _______________________ Midterm Exam MBA501 There are 25 multiple choice questions and each question is worth 3 points. 1) Until recently you worked as an accountant, earning $30,000 annually. Then you inherited a piece of commercial real estate bringing in $12,000 in rent annually. You decided to leave your job and operate a video rental store in the office space you inherited. At the end of the first year, your books showed total revenues of $60,000 and total costs of $30,000 for video purchases, utilities, taxes, and supplies. What is the total economic cost of operating the video store? A. $60,000 B. $42,000 C. $30,000†¦show more content†¦the consumer is willing to give up some of good X to get an additional unit of good Y to achieve a higher level of satisfaction. Answer A) 14) Under the buy one, get one free regime, the A. budget line rotates counter-clockwise. B. Budget line shifts outward in a parallel fashion. C. Opportunity set expands. D. indifference curve is changed. Answer C. 15) Suppose the marginal product of labor is 8 and the marginal product of capital is 2. If the wage rate is $4 and the price of capital is $2, then in order to minimize costs the firm should use A. more capital and less labor. B. more labor and less capital. C. three times more capital than labor. D. none of the statements associated with this question are correct. Answer: B 16) Suppose the production function is Q = min {K, 2L}. How much output is produced when 4 units of labor and 9 units of capital are employed? A. 2. B. 4. C. 8. D. 9. Answer: C 17) Suppose the production function is given by Q = 3K + 4L. What is the average product of capital when 10 units of capital and 10 units of labor are employed? A. 3. B. 4. C. 7. D. 45. Answer C. 18) Suppose the production function is given by Q = 3K + 4L. What is the marginal product of capital when 10 units of capital and 10 units of labor are employed? A. 3. B. 4. C. 11. D. 45. Answer A. 19) For the cost function C(Q) = 100 + 2Q + 3Q2, the total variableShow MoreRelatedMidterm Exam Solutions2084 Words  | 9 PagesAFM 391 Winter 2011 Intermediate Financial Accounting 2 University of Waterloo Midterm Exam Solutions Professor Khim Kelly Part A 1) B 2) C 3) A 4) D 5) C 6) B Part B 1) D $4,000,000 (IFRS is applicable because Street is listed on TSE, no agreement was in place at year end). 2) C PV of $8,000,000 at 5% for 15 years. 3) D $540,000 – $435,000 = $105,000 ($600,000 + $72,000) – $540,000 = $132,000. 4) A 5) C = $2.70. 6) BRead MoreMidterm Exam Part 1 Solutions1799 Words  | 8 Pagesï » ¿00Test Week 5 Midterm Exam Part 1 Started 11/12/14 12:52 PM Submitted 11/12/14 3:39 PM Status Needs Grading Attempt Score 40 out of 50 points Time Elapsed 2 hours, 46 minutes out of 2 hours. Instructions This exam consist of 25 multiple choice questions and covers the material in Chapters 1 through 3. 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Question : (TCO 1) One of the implications of technology in HRM is Student Answer: to strengthen communications internally and externally. employees will need more face time with their superiors. managers will have to revert to autocraticRead MoreHrm 500 Midterm Exam ( All Possible Questions with Solution )4449 Words  | 18 PagesHRM 500 Midterm Exam ( All Possible Questions With Solution ) Follow Link Below To Get Tutorial https://homeworklance.com/downloads/hrm-500-midterm-exam-possible-questions-solution/ Description: The policies, practices, and systems that influence employees’ behavior, attitudes, and performance constitute: materials management. labor laws. human resource management. equal employment opportunity. supply chain management. As a type of resource, human capital refers to the: tax-deferredRead MoreCBU Syllabus 2015 MBAC 51031353 Words  | 6 Pagesthe material and will assist with identifying topics and concepts that you do not understand. Solutions for selected odd numbered exercises and problems are posted on the course Moodle site. Make use of my office hours. This time can be used to review problems or cases not covered in class or to ask about any topics you may not understand. Please do not wait until just before the test, midterm or exam. If you need additional help, come see me. Submit all cases (on appropriate due dates). GradedRead MoreIntermediate Managerial Accounting848 Words  | 4 PagesPrerequisites Textbooks (Required) : : BUS 254; 60 credit hours. Cost Management and Control (2008): Custom Publication for Simon Fraser University, McGraw-Hill Ryerson Ltd. ISBN: 978-0-07-007553-5. Bus 322 Casebook (2010), Pearson Learning Solutions, ISBN: 978-0-558-72686-7. Students are expected to read the assigned chapters, class notes, and other assigned materials before coming to class and are expected to discuss the assigned chapters and other related materials during lectures. 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Thursday, December 19, 2019
Essay on Experimentation Necessary or Unnecessary
The recent debate on whether or not animal experimentation should be allowed has sparked uproar. When scientists think they have what they claim to be a â€Å"wonder drug,†they need a way to test the safety of the drug before it is safe for human use. At this point scientists turn to animals, because of their close resemblance to humans. With drug companies reducing experimentations and using alternatives, some people may wonder why animals undergo experimentation in the first place. While there are advantages to animal experimentation, it does not ensure success in human clinical trials, there is no law protecting any animal from cruel experimentation, and some animals should not have to live in cruel facilities. According to several†¦show more content†¦Most research animals do not experience anything any more invasive than what most people face during an annual physical examination. According to the article from Americans for Medical Progress it states, â€Å"When potentially uncomfortable procedures arise, anesthetics and analgesics are used to relieve discomfort†(qtd. in AMP). The reason the most people say experimentation is okay is because they don’t know the extent of it. Some scientists argue that anesthesia is administered to the animals; however, there are cases that do not need anesthesia but are still painful. If this is true, the Institutional Animal Care and use Committee should ensure anesthesia is administered to the animals; however, it still doesn’t depict from the 95% of animals that have no federal law offering any sort of protection on animal rights. Since there are no laws, it means that any experiment, is not illegal. An article on the PET A website for Animals says, â€Å"Even when valid alternatives to animals are available, the law doesnt require them be used†(qtd. in Kretzer). A lack of laws may lead to animal cruelty because of uncertainty about experiments and scientists still linger around. The old saying goes, â€Å"There is more than meets the eye,†meaning more than one type of animal that exists in the world that are used for experiments. Scientists and consumer say experiments are okay because, human life and safety are more important than animal life.Show MoreRelatedAnimal Testing Is Cruel And Unusual Punishment And Should Discontinue1308 Words  | 6 Pagesand should discontinue. Animal experimentation is a subject that many know of but don’t know much about. Although it is a big topic, people still don’t pay much attention to it because of their lack of information. Experimenting is a cruel process that causes many innocent animals to suffer. Many cases of violations towards experimenting have been found as well. Testing on animals is unnecessary when laying down the facts. Animal Experimentation Animal Experimentation is the process of using animalsRead MoreAnimal Experimentation Is Unnecessary and Cruel Essay946 Words  | 4 Pagesmillions of animals suffer through painful and unnecessary tests. Animals in laboratories all over the world live lives of deprivation, pain, isolation, and torture. Even though vast studies show that animal experimentation often lacks validity, leading to harmful human reactions, we still continue to use this method of experimentation, while many other less-expensive and more beneficial alternatives exist. Going beyond the issue of animal experimentation being morally wrong, this form of research isRead MoreAnimal Experimentation And Animal Testing1261 Words  | 6 PagesAbstract This report explores the main arguments both for and against animal experimentation. The report begins with an introduction briefly outlining what animal experimentation refers to, introducing the three perspectives and highlighting the intention behind this investigation. The report then explores the positive and negative medical aspect of animal experimentation stating that it has resulted in vital vaccines benefitting both humans and animals, but also accepting it is not always reliableRead MoreAnimal Testing And Its Effects On Human Health1146 Words  | 5 PagesAlthough some people believe such activities are necessary to progress in medical research, in reality it does very little to improve human health and development. For decades, drug and chemical safety assessments have been based on laboratory experimentations involving rabbits, dogs, rodents, and other animals. Consequently, nine out of ten drugs proven safe and effective in animals fail when given to humans. Animal testing is unreliable and unnecessary and there are more effective research methodsRead MoreCase Study: The Benefits of Animal Testing Essay1718 Words  | 7 Pagesdue to the amazing surgery of organ transplants. Scientist and doctors are due the credit for this amazi ng procedure. However, often overlooked, is the fact that this fascinating medical procedure would not be possible without the use of animal experimentation. Animal testing allows doctors to save countless lives. Without it, Amy along with countless others would die. Animal testing is a largely debated and controversial issue. It was first introduced in the United States in the 1920s (Goldberg 85)Read MoreThe Use Of Scientific Testing On Animals1503 Words  | 7 Pagesthat human lives are more important than animals’. In order to moralize animal experimentation, people tend to draw attention to the benefits of animal experimentation and draw attention away from the cruelties and injustice committed towards animals. To lessen the suffering and lack of fairness of animals, people should find and use alternatives to animal experimentation. Background Information on Animal Experimentation There are many different ways in which animals are experimented on: vivisectionRead MoreHuman Experimentation Is Only Moral With Informed Consent1390 Words  | 6 PagesIntroduction The argument I will be making in this essay is that human experimentation is only moral with informed consent. I believe that it is essential to gain informed consent before starting experimentation as to prevent any uninformed and unnecessary harm coming to the subject. In arguing for informed consent, will do three things; first I will explain what informed consent means. Second, I will consider an argument that sometimes informed consent is not required as it is sometimes difficultRead MoreAnimal Experimentation Should Be Banned1426 Words  | 6 Pagesas we struggle to overcome the scientific experimentation on animals. Animals have acted as the archstone of human civilization since the dawn of man, from a source of food, to companionship. However, in the past century, we have been blurring the line between environmental entitlement and environmental rape. Every member of the human race interacts and depends on animals, and we owe them a certain level of respect in our society . Animal Experimentation should be banned in all forms within the bordersRead MoreAnimal Experimentation Is Fundamental For Medical Advancement And Cancer Research909 Words  | 4 PagesAnimal experimentation has been a controversial issue amongst scientists and animal activists since the early 1600s (Animal Testing - ProCon.org). When it comes to the topic of animal experimentation, most of us will readily agree that it’s necessary for medical research. Where this agreement usually ends, however, is on the question of morality. Whereas some are convinced that it’s unethical and scientifically unnecessary, others maintain that it’s needed for medical progress. My stance on the subjectRead MoreShould Animals Be Granted The Rights And Protection Of Humans?1152 Words  | 5 PagesLet them [human beings] have dominion over the fish of the sea, and over the fowl of the air, and over the cattle, and over all the earth,†(â€Å"ProCon.org†, 2015). Man kind has rule over animals, to respect them and love them, but also to use them as necessary (Harnack, 1996). The American Medical Association once stated that â€Å"Depriving humans (and animals) of advances in medicine that result from research with animals is inhumane and fundamentally unethical. Depriving patients with dementia, stroke, disabling
Wednesday, December 11, 2019
Marketing Plan Of New Game LLC Marketing Plan Sample - Click Now
Question: Discuss about The Marketing plan of New Game LLC (MNG) Organization. Answer: Executive Summary The mobile New Games LLC (MNG) Company develops the mobile games that are based on the current events. [1]On this marketing plan it will illustrates on the marketing strategies that are employed by the company to ensure they meet on the current opportunities in the market, they evaluate on the risks, the SWOT analysis, and to align the strategies in accordance with the overall objective of the company. Moreover, the market plan would focus on the various tactics in the implementation of the strategies. Some of these tactics are aimed on the scheduling, the aspect of costing, accountability and the responsibility of each individuals. Marketing strategies determination Marketing objectives This plan would provide an insight of the product awareness through the internet advertising through the website. There will also be promotion of the product once it has launched. Another objective of the plan is to generate revenue, which is over 300,000 dollars on terms of sales by the end of the year. SWOT Analysis On this aspect there was need to look at the SWOT analysis in order to determine the strengths, the weaknesses, the opportunities, and the threats. Strengths On the[2] New Games LLC product, strategy of differentiation is because of a strong marking orientation, the commitment to the high quality and the provision of the support services. Weaknesses On the weaknesses, there is lack of the diversification for both the products line and the users of the products. Depending on the current state of the market, there could be a breed of competition from other game companied. (Jain, Subhash and George 2009)There is also issue of the problems on the productivity of the products due to the season nature and the excessive stress from other individuals in the organization. Opportunities Because of the advancement in the technology, there is greater efficiency in the development of the games. In addition, there are greater avenues for advertisement of the products example at the internet, and the social media. The use of this method of advertisement there is creation of opportunities of the new clients. Threats There are issue of the outsourcing of the experts, the resizing of the company has caused headache on to the management, which has altered on the business growth(Cohen 2005). There is also the theft from the personnel the codes of a particular game especially the outsourced people. This issue has clearly indicated it is not easy to control and has posed great losses from the company especially when these individuals sells to the competitors the information. Target markets [3]The target market is for the customers who are at age of thirteen to twenty five years of age who enjoy playing the video games and they have a mobile phone that can be able to download. The market definition and segmentation The market plan is aimed to target two segments. The users of the game and the organization in which want to reach the customer. These customers enjoy the creative experiences that is offered by the games. Target market segmentation strategy The focus on the strategy is to develop on the initial set of the libraries, which contains the game attributes, which can be combined to the creation of a new game. On the launch of the first set of the games, the company will stay in touch with customer through the various online methods, like the social media. When the creation of the library market is done, the marketing aspect would be more effective. The plan of tactics In order to implement of each of the marketing strategy there is need to look at the different tactics to effect on the marketing. One of the aspect is the scheduling. On this aspect, it would be important to allocate the right time to launch the products. There is also the need to look at the cost of the marketing prospects. The company has laid a cost benefit plan of marketing of the products on the launch. Nonetheless, some of the employees have been given various role in the plan of the marketing of the product. This is so that to provide the accountabilities and to note the person who are responsible for each of the outcome. Marketing mix On the marketing mix, various strategy is employed. Some of them are the product strategy, the [4]distribution strategy, promotional and the pricing strategy. On the products strategy the company has produced high quality products of which are aimed at meeting on the consumer satisfaction. On the distribution strategy the company aims at distributing its products through online shop, more so on the apps store.(Cohen 2005) On the promotional strategy, the company will communicate with the customer through various ways example the social media. On the last strategy is the pricing strategy. On this strategy, the products would be priced according to the competition in the market. The price of the products would also be friendly to the target group of lovers of the games. Budget, schedule and monitoring The company will enjoy a steady increase in the sales if the plan is followed well for the next three year. In the figure below, it shows the sales by the year basis if the plan is implemented well. On the various parameter they show how there would be increase from the number of the games downloaded, the sponsorship and the custom games for the different corporations. [5]On the budget, the marketing expenses are for the staff who are required to do the activities of the marketing. There is a vast of the tools of the software that needs to be implemented on these activities. Part A Questions What are the four marketing options that could be included in the marketing plan? The marketing options that can be included in the plan are the place options, the product, promotion and the distribution options. On the product options, entails of what the customers want from that particular product or the service. (Cohen 2005)They need a product that would satisfy their needs. On the place option entails where the customer can buy or purchase the product or the service they need. If it is in a store, they asks themselves what kind of the store is it a supermarket, or the online store? On the price option, it entail the price of the product or the service the customer wish to buy. (Cravens, David and Nigel 2006)The customer needs to know the cost of the products and if there is a provision of a discount option. On the next option is the promotion, it look at where and when can one get across the marketing message to the targeted market. It is important to look at the audience that are intended the message and the platform to communicate it. List four different marketing strategies and marketing approaches The marketing strategies are the following; product strategies, promotion strategies, pricing strategies, and the position strategies. There are various marketing approaches as follows. The product approach or the commodity, the institutional approach, the functional and the decision making approach. Description of the components below ADMA Code of Practice The ADMA Code of Practice was initially developed in order to set the standards of the conduct for the direct marketers, the minimization of the risk of breaching the legislation, the promotion of the culture to the best practice(Mason 1906). Nonetheless, to serve as a benchmark in the settling of the disputes. This code set the required standard of the conduct for the participants to the direct marketing industry that is in relation to the individual and consumers. ii) The Australian E-commerce best practice Model On this model, it sets the standards for the consumer protection in e-commerce. It provides the industry the groups and the individual businesses with the voluntary model code of the conduct when dealing more with the consumers online. This is underpinned in the several areas of the legislative requirements. iii) Australian Government Policy Framework for Consumer Protection in Electronic Commerce On this policy framework, it seeks to enhance on the consumer confidence in the electronic commerce by providing on the guidance to the business entity on how to deal with the consumers(Mason 1906). This is often used when they are dealing with the consumers when they are engaged to the business to consumer electronic commerce. The principles that are on this guideline are not mandatory but they provide the business, with the valuable guidelines in various areas to where consumer experience the electronic commerce. iv) Defamation, Copyrights and Privacy Laws The defamation law was essentially developed to provide the recourse for the people to whom reputation may likely to be harmed by the publication of the information about them. In essence, the defamation laws is to balance on the protection of the reputation of the individuals with the freedom of the speech. (Mason 1906)On the copyrights law it protects on the legally enforceable rights of the act of the creator and the artistic work. On the privacy law, it protects the individuals of their rights to keep their privacy information. Any information that is to be put on the internet needs to be consented with the permission of individuals. v) Regulation for Sweepstakes The regulation of the contests and some of the other promotional programs may involve the aspects of both the federal and the state law, which depend various factors that include the type of the promotion, which is being offered, and to the person of whom it is directed, and the value of the price given. vi) Anti-discrimination legislations [6]The Anti-Discrimination legislation laws is to create an equality that is between all the individuals through the aspect of the race, sexual, and any other discriminations. The discrimination laws are; the age Discrimination Act of 2004, the disability Discrimination Act of 1992, the racial Discrimination Act of 1975 and the sex Discrimination Act of 1984. On the Age Discrimination Act of 2004 is an act of the parliament of the Australia, which prohibits on the age discrimination in some of the areas like employment, the accommodation and the education. On the racial Discrimination Act of 1975 stipulates that racial discrimination occur under the circumstances of RDA when an individual is treated less fairly than another person is in similar circumstances because of their race, the color or even ethnical origin. It is against the law to discriminate based on these areas. (Mason 1906)The Disability Discrimination Act of 1992 law promote the rights of the individual with the disabil ity in certain areas example of the education, and the provision of the goods and the services. On the last legislation of the act is the Sex Discrimination of 1984.on this law it prohibits discrimination of the people against sex, gender identity, relationship, and the marital status. vii) Trades Practices Act 1974 The trade practices Act of the 1974 is a federal law, which deals with the aspects of the market. Some of this aspect are unfair practices in the market, safety of the products produced, monitoring of the price.[7] The essence of this law is to inhibit on the unethical practices from the competitors and provide the customers with the confidence when dealing in the business. viii) Equal Opportunity On the aspect it stipulates that all the people be treated equally or similarly without favor and without hampering of any of the artificial barriers or the prejudice. The aggregation of the policies and the practices in the employment of the people should not discriminate the people against basis of the race, the color, nationality, religion and the originality. Viiii) Free TV Australia on commercial Television Industry Code of the Practice On this code of practice, it reflects on the Australia modern digital media landscape, and upholds of the community standards and to ensure the appropriate viewer of the safeguards. The code draws on the extensive community consultation and it has been registered on the Australian communications and the media Authority. What are the main stages of the marketing Research Process The main marketing research processes are the following; one of the aspect is to define on the problem and the objectives. (Churchill, Gilbert and Dawn 2006)In understanding on the business problem, you will keep the research on to the focus. The second aspect is determination of the research design. The choice of the research instrument should be based on the data.(Cohen 2005) The third component is the design and preparation of the research instrument. This component entails the design of the tools of the research. The fourth components is collection of the data.it is achieve through carrying of the interviews, surveys and the focus groups. The next step is to analyze the data. On analysis, entails use of the software example the SPSS, Excel and the Minitab. The last aspect is to visualize on the data and communication of the results. Discuss the Ansoff Matrix and the product Life Cycle. On the Ansoff Matrix is essentially a tool for the strategic planning which provide a framework in which help the executive, the marketers, and the managers in the devising of the strategies for the future growth in the organization. On the matrix, it suggests that the business would attempts to grow depending whether they are marketing new or the existing products in a new or a market that existed. (Jain, Subhash and George 2009)On the product life cycle is a component that is significant in the marketing. It essentially describes the stages in which the product passes from when the product it was essentially thought, for and when it was removed from the market. It is also important to note that note all the products that would reach the final stage, some of them will grow and other may rise or fall. (Jain, Subhash and George 2009)The sequence in which the product moves from these stages of growth, the maturity and the decline is what we call the product life cycle. Discuss the importance of SWOT analysis in a marketing plan. [8]The SWOT analysis is a model that analysis on the organizations, strengths, weaknesses, opportunities, and threat so that to create on the marketing strategy. It is important for the organization to identify on the things they can do or they cannot do. (Cohen 2005)The analysis of the SWOT analysis is important in the marketing plan since it would enable the organization to determine on the factors that are preventing the organization in the achievement of the objectives and the goal. It would enable to identify the opportunities, and the obstacles impeding the organization. Discuss the Market segmentation, the positioning and the branding. [9]Market segmentation refers to a marketing strategy that involves dividing on the broad market target into the subsets of the consumers, the business and the countries in which they are perceived to be. (Jain, Subhash and George 2009) The essence of the market segmentation is to identify on the target group of the customer and provide the information for the elements of the marketing plan. There are various types of the market segmentation they are; the geographical segmentation, the demographic segmentation, the behavioral segmentation and the psychographic segmentation. (Churchill, Gilbert and Dawn 2006)The market positioning entails the place in which the product occupy on the mind of the consumer relative to that of the competitor product. The positioning is perceived as the brand functionality element as compared to other of the brands. If the product positioning is effective it is likely, create a brand that is powerful and if poorly done the brand is ruined. On the branding, it refers to the process of the creation of the unique images for the product in the mind of the consumers. The branding is achieved through advertising campaigns through use of the themes that are systematic in relation to a particular product. The branding of a product helps in the establishment of the products that are differentiated in the market and they are able to attract the loyalty of the customers. Bibliography Churchill, Gilbert A., and Dawn lacobucci. Marketing research: methodological foundations. New York: Dryden Press, 2006. Cohen, William A. The marketing plan. John Wiley Sons, 2005. Cravens, David W., and Nigel Piercy. Strategic marketing. Vol. 7. New York: McGraw-Hill, 2006. Jain, Subhash C. and George T. Haley. Marketing planning and strategy. Cincinnati South- Western Publishing Company, 2009. Mason, Sir Anthony. "Future Directions in Australian Law." Monash University Law Review 13, 1906: 149.
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